MOSCOW, Russia, Dec.1 2017 /Press
Release Live/ — As an official FIFA World Cup Sponsor, Vivo, a young
leading global smartphone brand, reveals the special edition handset
created for the 2018 FIFA World Cup Russia and has specially created the
FIFA World Cup edition handset for FIFA staff at the tournament. 32
teams have booked their places at the tournament, and the Final Draw was
held on 1 December at the State Kremlin Palace in Moscow.
Vivo Reveals a Special Edition Smartphone for 2018 FIFA World Cup Russia™
Custom-made Vivo Smartphone for FIFA made an appearance
The
Draw attracted much attention since it impacts the performance of each
participating team at the 2018 FIFA World Cup Russia. As a milestone
event before the start of the tournament, the Draw was attended by high
profile guests, government officials and FIFA representatives, as well
as accredited media and the proud members of the FIFA Commercial
Affiliates.
As a part of this historical and unique moment, a brief ceremony was
held ahead of the Draw for the handover of the customized Official
Smartphone of the 2018 FIFA World Cup Russia.
Continued commitment in bringing the Vivo experience to more consumers around the globe
The partnership with FIFA is one of many to help Vivo reach more
young people globally, especially among fans of large sporting events.
As a part of the cooperation between Vivo and FIFA, Vivo will continue
to initiate several fan activities and activations to translate the
passions and fun of sports to fans. This will continue to lay a solid
foundation for Vivo to further explore and establish a leading position
in overseas markets.
In October, Vivo announced its expansion plan into new markets including Taiwan, Singapore and Russia.
When the 2018 FIFA World Cup kicks-off, FIFA staff will be relying on
the special edition Vivo handset to help deliver the most anticipated
football event in the world. The partnership with FIFA strongly connects
Vivo’s creative, joyful, and international brand image with consumers
all over the world.
About Vivo
A young global smartphone brand focusing on introducing perfect sound
quality and ultimate photography with cutting-edge technology, Vivo
develops dynamic and stylish products for passionate young people. Vivo
makes stylish smartphones with cutting-edge technology accessible to
young people and professionals around the world. We now have close to
two hundred million users to date and is one of the preferred brands of
young people around the world. As the exclusive smartphone sponsor of
the 2018 and 2022 FIFA World Cup, Vivo believes in the importance of
encouraging young people to embrace self-expression and an energetic
lifestyle.
According to Counterpoint’s latest research, Vivo was the fifth
largest smartphone brand globally in 3Q 2017, capturing a market share
of 7.1%. Out of the top 5, Vivo observed the highest year-over-year
growth of 32% in global shipments.
More information about our innovative smartphones can be found at www.Vivo.com/en
SOURCE Vivo
CONTACT: slyvia wu, +86-15013159597
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