Toyota rated Most Loved Automotive Brand in the U.S., according to Insights 4 Less, LLC

MIAMI, Nov. 17, 2017 /PRNewswire/ -- Brand Love is an overall score measuring the strength of the Consumer-Brand relationship.

"The Most Loved Brands have developed high levels of trust, inspiring consumers to further endorse these Brands.  It is a perpetual process and in today's market, word-of-mouth marketing is an extremely powerful endorsement", said Mike Weil, President, Global Automotive Research and Insights at Insights 4 Less, LLC. "We continue to see a very strong relationship between Brand Love and Sales.  Our insights are designed to help marketers understand why their Brand sells at the current level as well as providing an insightful look into the future and opportunities for greater market success".

Following are some of the study's key findings:

• Toyota (67.5%) ranks highest overall on Brand Love, topping the charts on each metric. Honda (63.5%) closely follows Toyota.  Chevrolet (59.9%) and Ford (56.2%) also rank in the top quartile of Most Loved Brands.
• Luxury Brands BMW (42.5%), Lexus (40%), and Mercedes-Benz (35.8%) rank near the top of the second quartile.  Nissan (42.1%) ranks in the top five of Non-Luxury Brands.
• Non-Luxury Brands Mazda (22.7%), Volkswagen (22.4%), and Kia (21.6%) rank below the Brand Love median, limited by lower levels of market awareness.  These Brands and others in similar positions have significant growth opportunities through innovative product positioning and leveraging leading-edge consumers word-of-mouth endorsements.

The study is based on the responses of 1,261 U.S. New Vehicle intenders.

The study was fielded from 23 - 31 October 2017.

SOURCE Insights 4 Less, LLC

CONTACT: Mike Weil, 760-691-0000, mike.weil@insights4less.com